Customer information
Names, mobile numbers, email addresses, account details and purchase histories where they relate to an identifiable individual.
A visual guide to India's Digital Personal Data Protection Act, 2023 and Rules, 2025. Understand the framework, the phased deadlines and the decisions businesses should prepare for.
Explore the guide ↓The DPDP framework governs specified processing of digital personal data. It brings new expectations for notice, consent, security, individual rights and accountability. Importantly, the obligations take effect in phases, rather than all at once.
The commencement notification and the Rules create a staggered implementation programme. The dates below reflect the November 2025 notifications.
The DPDP Act received presidential assent.
Specified institutional and enabling provisions commenced, alongside Rules 1, 2 and 17 to 21.
Rule 4 on Consent Manager registration and obligations comes into force.
Rules 3, 5 to 16, 22 and 23 are scheduled to commence, with corresponding Act provisions under the commencement notification.
Dates should be checked against any subsequent official notifications before taking action.
The Act concerns digital personal data. This includes information collected digitally and information first collected on paper but later digitised. It can apply to processing in India and, in specified circumstances, processing outside India connected with offering goods or services to individuals in India.
Names, mobile numbers, email addresses, account details and purchase histories where they relate to an identifiable individual.
Digitised employment records, payroll information and other personal information used in HR systems.
Device or online identifiers, location information and usage records when they identify an individual.
The Act excludes certain personal data made publicly available by the individual or under a legal obligation. Other statutory exclusions and exemptions require careful, fact-specific assessment.
Data Fiduciary: The person or entity that determines the purpose and means of processing personal data, alone or with others.
Data Processor: A person or entity processing personal data on behalf of a Data Fiduciary.
A business may act in different roles for different activities. Contractual allocation of tasks does not, by itself, remove the Data Fiduciary's statutory responsibilities.
For organisations acting as Data Fiduciaries, compliance is not just a privacy notice. It requires joined-up decisions across product design, procurement, security, records and customer support.
Provide understandable, standalone notices identifying the personal data involved and the specified processing purposes.
Identify an applicable legal basis under the Act, including valid consent or a recognised legitimate use.
Plan access controls, encryption or equivalent protective measures, monitoring, backups and contractual safeguards.
Prepare processes for access information, correction, erasure, grievance redressal and nomination where applicable.
Map retention requirements, erasure triggers and any applicable statutory recordkeeping obligations.
Review agreements and operating procedures with vendors handling personal data on your behalf.
Under Rule 7, once the relevant requirements commence, affected Data Principals must be informed without delay. The Data Protection Board must also be notified without delay, followed by detailed information within 72 hours unless an extension is permitted.
A tested response plan should define detection, escalation, investigation, containment, communications and documentation responsibilities.
Processing children's personal data can trigger verifiable consent requirements and restrictions on tracking, behavioural monitoring and targeted advertising, subject to specified exemptions.
Entities formally notified as Significant Data Fiduciaries face additional requirements including an India-based Data Protection Officer, independent audit and impact assessments.
The Act permits transfers subject to restrictions notified by the Central Government and any other applicable Indian law.
The maximum statutory penalty for failure to take reasonable security safeguards to prevent a personal data breach. Other contraventions have different ceilings, including up to ₹200 crore for specified breach-notification and children's-data failures.
These are maximum penalties, not automatic fines. The Board assesses contraventions under the statutory framework and relevant factors.
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Size alone does not create a general exemption. Applicability depends on the processing activity, statutory scope and any relevant exemption. Startups may benefit from specific exemptions if notified and eligible.
Consent is one basis under the Act, but the framework also recognises specified legitimate uses. Each processing purpose should be assessed separately, and consent must satisfy statutory conditions where relied upon.
No. The November 2025 commencement notifications establish different effective dates. The core operational Rules are scheduled for May 2027, while Rule 4 commences in November 2026. Verify later notifications before relying on a particular date.
No. The Act provides for cross-border transfers subject to restrictions the Central Government may notify and other applicable Indian laws.
This original editorial guide is based on the official statutory framework. It is a general overview, not a substitute for advice on a particular processing activity.
Editorial date: 8 November 2026. This guide describes the notified phased framework and should be reviewed if subsequent amendments or notifications alter the position.
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